Data analytics: how to use intelligent analytics for your business to grow?

Data analytics is the foundation of any successful data-driven organization. Once mastered, it's what will grow your company.

How does this happen?

Whether through advanced tools or good organizational practices

In this article, we'll explain the role of intelligent data analytics in growing your business and how to make it a reality.

Have a great read!

Data Analytics: The Key to Business Success

Effective for any type of business, data analytics is the strategic practice of continuously analyzing a large amount of data collected from various sources to transform it into useful information that generates value for the company.

The main goal of intelligent data analysis is to have more security to take the next step. Therefore, it is essential that there is integration, with the application of data analytics in various areas of the company. Thus, decision-making will be effective from management to operational areas.

And, for a more assertive analysis, it is essential that the team of analysts is composed of qualified professionals capable of performing a good reading of the data.

After all, the future of the company and the directions to be taken depend on a good analysis.

Your business grows with data analytics

Data analytics is the foundation of any and all successful data-driven organizations. Once mastered, it's what will grow your company.

And that's because data analytics offers a whole range of benefits for your business:

01. Impact on Profits

Good data analysis is able to reduce errors, whether mechanical or human, by identifying them in past processes. As a result, you reduce costs and optimize time in the performance of specific services, in addition to having less waste.

Do you see how one thing leads to another? By identifying errors and correcting them, you reduce losses, avoid losses, and numerous setbacks. In this way, data analytics offers a real impact on the company's profits.

02. Recognition and prominence

Another benefit that comes with smart data analysis is the possibility of market research. By analyzing your company's segment to anticipate trends, for example, you achieve an analytical advantage over the competition, gaining a good positioning.

It is also an excellent way to take an internal look and understand the best ways to improve or modify your own business model.

03. Personalized service

Carrying out a market analysis helps your company improve customer service, offering a more personalized approach, according to the purchase profile that can be mapped with data analytics.

In addition to service, it is easier to improve product development based on the needs of your audience, identified in the analyses.

Tipos de data analytics

Understanding how data analytics helps your business grow depends a lot on you being clear about your goals and objectives. That's because there are four types of data analysis, each targeted for a specific purpose and with its own purposes:

• descriptive analysis, which describes what happened
• diagnostic analysis, which answers why it happened
• predictive analytics, which predicts what's going to happen
• prescriptive analytics, which suggests next steps

If well executed, data analysis will make your company take off, generating a lot of knowledge from studies on the past of your business and the identification of mistakes and successes, in addition to helping you to be more sure in your next step.

It's time for your business to grow with data analytics

Why live in doubt when you can predict the future with data analytics?

Get to know our solutions and count on Indicium to generate the value for your company from your data. 🚀