Data security, LGPD and National Consumer Rights Day

The General Personal Data Protection Law (LGPD) guarantees data security when you access the internet to watch a film, buy a course or read emails.

Therefore, on this National Consumer Rights Day , let's talk about the LGPD , explaining how it affects different sectors and services, and what its relationship is with this date. Mainly, you will receive practical tips from Indicium on personal data security .

After reading this text, it will be easier for you to guarantee your rights.

Good reading! 😉

What is LGPD?

LGPD is the acronym for the General Personal Data Protection Law , approved on August 14, 2018 ( Law No. 13,709/2018 ). It legalizes, standardizes and protects the processing of personal data.

Do you know what personal data is?

Any information that directly identifies a person or not is personal data . It's that simple:

• name, ID, CPF;
• gender, date and place of birth;
• telephone, home address, location via GPS;
• portrait in photography, health records, bank card, income, payment history, consumption habits, leisure preferences;
• IP address (internet protocol), cookies, etc.

Data security, LGPD and National Consumer Rights Day: what is the relationship?

Mathematician and data science expert Clive Humby has described data as the new oil. This maxim reveals the value of your information.

And as we transformed personal data into products, another major phenomenon occurred: the emergence of consumers 4.0 . These are people who want more than just the product, they want a good shopping experience, personalized and quality services, with agility and… security !

Ideologically, with technology evolving and digital transformation happening at an increasingly accelerated pace, it is expected that the LGPD and the CDC ( Consumer Protection Code ) will walk together in demanding transparency for consent to the use of personal data.

Yes, because you and everyone else have complete autonomy to choose whether or not to share your information. So, if you need to guarantee your right to privacy, you know you can safely resort to legal means to do so.

In short, your valuable personal data is protected by law, and its use for commercial, advertising, etc. purposes. needs to adapt to the new legislation.

For data security in your company: prevention

You are responsible for the information you receive and share, whether relating to your area of ​​the company, another sector or external customers. Therefore, you must always value the security of this data .

With the advent of working from home , we know that cyber attack attempts to kidnap data have increased significantly.

So, we want you to reflect: how can you act preventatively in your company's day-to-day activities?

Here at Indicium , we have the Internal Information Security Commission (CISI) that keeps the company aligned, following the requirements of the General Personal Data Protection Law (LGPD) .

And so that you can adopt the best practices in relation to data security , we will share some golden tips to protect it.

Data security: 6 practical tips from Indicium

The General Personal Data Protection Law (LGPD) guarantees data security when you access the internet to watch a film, buy a course or read emails.

But you need to do your part!

Therefore, here are six tips that are simple at first glance, but that maintain the autonomy of your information and guarantee the security of the data of your company, customers, employees, etc.

Check out!

1) Do not name clients or pass on any information that identifies a project. You can refer to it like this: "client from sector X”; "a large company we work for".

2 ) Use strong passwords with letters and numbers, which have no relation to the person using them (you, in our example). And of course: no one else should know your password.

3 ) Never register the option to remember passwords on computers that are not personal.

4 ) Use two-factor authentication, as it adds greater security to the account login process, requiring authentication confirmation.

5 ) Double-check a website address before logging in with your name and password, especially if the home page looks different. Pay attention: Fake websites sometimes have slightly altered URLs, like micrososft.com , and look very similar to the real website. However, they are designed to steal data or install malware on your computer.

6 ) Adopt the policy of clean desks and clean screens , information security practices recommended for the workplace in order to avoid the exposure of sensitive data and the compromise of information. Nothing confidential should be left visible, whether on paper or on your online desktop.

Is LGPD a reality in your company?

To ensure the security of your company's data, you need to be aware of the main updates in legislation.

And as today is National Consumer Rights Day , we highlight the importance of this issue and share a little of what we practice internally.

Indicium believes that data is the present and the future. And we want to help you protect your business. Therefore, starting today, every month we will share a tip from our internal committee to help you take better care of your digital oil.

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