Why implement data analytics? To triple your sales!

With data analytics, it is possible to refine and improve the performance of all areas of your company and, consequently, increase your sales.

To better understand how to obtain these profit-increasing results, you need to know what business-oriented data analysis processes are and how they work.

Buckle up and get ready for another ride into the world of data with Indicium, today on why to implement data analytics . 🚀

Good reading!

What is data analytics?

Data analytics is the science of analyzing data in its raw state to draw assertive conclusions.

Applied in the business world, it is used especially in developing data driven strategies, optimizing processes and maximizing profits.

Predicting the future by reading the past is the (unofficial) motto in data analytics , because this science works with a massive number of records - also known as big data.

With data analytics , any type of information can become an object of analysis and generate valuable insights to improve performance in different areas of a company.

Wouldn't you like to more accurately predict the next steps for your business?

Benefits and types of data analytics

As it is a predictive science , that is, it works with a focus on predicting the future based on data, adopting data analytics in your company will always leave you one step ahead of the competition.

Follow your reasoning : if you watch where you step, you avoid falling. The same security is guaranteed when good data analysis is done.

There are four types of analysis and each one meets a specific demand:

• descriptive analysis answers what happened
• diagnostic analysis answers why it happened
• predictive analysis answers what will happen
• prescriptive analytics answers what to do

See where modern data analytics should be used in your company to understand why you should implement data analytics.

How to increase sales with data analytics

With data analytics, it is possible to refine and improve the performance of all areas of your company and, consequently, increase your sales.

There are analysis processes that facilitate this increase in gains, especially when well directed and executed.

Check out below some data analytics application focuses that can increase your sales.

• Audience behavior | Find out when , how much and what the public consumes from your company. This way, you predict sales and optimize management processes.

• Strong and weak products | Analyze product trends in past transactions to find out which ones are best sellers and which ones are slow to get off the shelf.

• Good targeting | After analyzing purchase profiles with data analytics , segment your company's marketing campaigns in a more refined way, knowing who potential customers are and where they are.

• Assertive pricing | With data analytics , you can visualize key points of financial movement, from costs and resales to quantities, which means you can define the best prices for your company and your audience.

By applying these analyses, in addition to reducing costs, your revenue will increase!

Increase your sales with data analytics!

Now that you've seen how it's possible to increase your company's sales with data analytics , count on Indicium to get your hands dirty.

We can transform your company, boost your profitability, reduce risks and improve your brand positioning by implementing an assertive data analytics strategy.

We are a data company in Brazil and New York and we have data squads with qualified professionals for data analytics , data science and data engineering demands .

Get in touch now by clicking here!